Wealthsimple Industry Project
Deliverables
Hackathon
Timeline
24 hours
My Role
UX Designer
UX Researcher
Tools
Figma
PROBLEM
Wealthsimple is a trusted financial partner for millions of Canadians, managing over $15 billion in assets. However, despite its resources, many millennials still struggle with financial literacy, making it hard to manage their financial futures.
MAIN INSIGHT
Only 15% of Canadians consider themselves financially literate, while just 26% have a financial advisor, leaving a significant portion of the population underserved and in need of accessible financial tools.
Our Approach
We set out to address this gap, focusing on educating millennials about financial literacy in a way that would encourage smarter financial decisions. Our team developed an interactive solution that delivers tailored guidance, simplifies financial management, and empowers users to achieve long-term stability.
Research & Discovery
Financial literacy programs, while available, rarely result in behavioural changes. We conducted in-depth research to understand why this is and how we could solve the problem. Through user interviews, we discovered that users want tools that are:
Simple and engaging
Actionable in real-life financial decisions
Easy to understand and implement
OUR GOAL
We wanted to motivate Canadian millennials to take control of their financial behaviour by creating a platform that integrates financial education with actionable tools to foster better financial habits.
Solution
We developed a financial health platform within the Wealthsimple ecosystem that empowers users to assess their financial well-being and take actionable steps toward improvement. The platform is intuitive, user-friendly, and designed to make complex financial concepts approachable and manageable. Our solution combined automated tools for budgeting and investing with personalized insights, enabling users to make informed decisions and track their financial progress in real time.
High-Fidelity Design
Generate a financial health score based on incomes, expenses and assets.
A card-based layout offers a digestible way to present complex financial information. The health score is visually emphasized, guiding users to focus on improving their overall financial standing
Receive custom financial strategies to address areas like savings, debt, and investments.
A combination of clear metrics and simple visual elements (such as progress circles) provides actionable insights. This reinforces clarity, enabling users to make confident, informed financial decisions.
Enable automatic contributions to savings and investments for seamless financial growth.
The interface ensures simplicity and focus, using clear call-to-action buttons and minimal forms. This design reduces cognitive effort, helping users automate their finances with ease.
Track and allocate funds toward specific financial goals, keeping users accountable.
The visual progress bar and intuitive layout highlight financial milestones. With bold colors and clear goal categories, users can easily monitor their progress while staying engaged.
Access a snapshot of your financial health, including assets, liabilities, and goals.
The data is displayed in a minimalistic dashboard, prioritizing readability and key metrics. Simple icons and bold typography help users quickly interpret financial trends.
Visual Design
A key element of the project was ensuring the visual design and user experience aligned with Wealthsimple’s ethos of simplicity and accessibility. We opted for a warm and approachable color palette, mixing rich yellows and warm reds to evoke trust and optimism, while also reflecting Wealthsimple’s modern brand identity.
The platform’s clean, minimalist design ensures that even the most complex financial tasks, such as assessing financial health or automating investments, feel approachable and achievable for users at every stage of their financial journey.
Impact & Results
Our platform doesn't just educate—it empowers. By combining financial literacy with actionable tools, we’ve created a seamless experience that encourages behavior change through simplicity and automation. The results speak for themselves:
Enhanced Engagements
Wealthsimple users spend more time interacting with both the educational and financial planning tools, resulting in higher user satisfaction and more informed decision-making.
Increased Savings & Investments
Users who adopted the platform's automated savings and investment features saw an average 15% increase in their savings and investments within the first few months.
Improved Financial Literacy
By integrating financial education into the platform’s tools, we’ve helped users not only learn about their finances but also apply that knowledge in a practical, effective way. Users reported feeling more confident and in control of their financial future.
In Conclusion…
In an increasingly complex financial landscape, our solution for Wealthsimple empowers millennials to take control of their financial future by bridging the gap between knowledge and action.
Through a combination of personalized insights, automated tools, and practical financial education, we’ve built a platform that not only improves financial literacy but actively drives users to make smarter, more informed financial decisions.
Wealthsimple’s commitment to financial inclusion is reflected in this platform, which ensures that every user, regardless of their starting point, has access to the tools and knowledge they need to grow their wealth and achieve financial stability.